Press room
Coverage, announcements and brand assets for journalists, editors and partners writing about Humable and Pro-Ortho Perfect India.
Media Spotlight
Selected coverage of Humable and Pro-Ortho Perfect India.
Thane manufacturer takes orthopedic supports direct-to-consumer
How a three-decade orthopedic manufacturer built an online brand around honest claims and a support-level system.
Why this D2C brand puts a disclaimer on every product page
In a category built on overclaiming, Humable states plainly that a brace is not a medical device — and says it helps trust.
Made in-house: what vertical manufacturing changes for orthopedic e-commerce
Pro-Ortho Perfect India on quality control, returns, and why it sells its own products instead of sourcing a catalogue.
Fitting, not features: the biggest cause of a brace that "doesn't work"
The founders argue sizing and support level matter more than the product list — and built a symptom-based finder around it.
The short version
If you're writing about us and need the facts in one place.
What Humable is
A direct-to-consumer orthopedic support brand — braces, belts, caps and mobility aids — sold online across India.
Who makes it
Pro-Ortho Perfect India Pvt Ltd, a Thane-based orthopedic manufacturer. Humable is its e-commerce arm, so the products are made in-house, not sourced.
Certifications
ISO 9001, ISO 13485, ISO 14971, WHO-GMP, CE marked, US FDA registered.
Catalogue
47 SKUs across neck, back, abdominal, shoulder, wrist, thumb, elbow, knee, ankle, leg and mobility equipment.
The differentiator
A support-level system (mild / moderate / firm) and a Find My Support tool that recommends by symptom rather than by search term.
The unusual bit
We publish a disclaimer on every product saying a brace is not a medical device, doesn't cure anything, and that more support isn't always better. In a category built on overclaiming, that's the position.
Where we serve
Nationwide delivery, with concentrated presence in Thane, Mumbai, Pune, Kalyan, Dombivli, Bhiwandi and Ratnagiri.
Also supplies
Hospitals, orthopedic clinics, physiotherapy centres, pharmacies and distributors on trade terms.
Brand assets
Logos and imagery for editorial use. Please don't recolour, stretch, or place the logo on a busy background.
Logo pack
PNG + SVG, light and dark variants
Available on requestProduct photography
High-res shots of the core range
Available on requestFounder & team photos
Portraits and unit imagery
Available on requestBrand guidelines
Colours, type, and usage rules
Available on requestNeed something not listed — a specific product shot, a quote, or an interview? Ask below and we'll turn it around quickly.
Media enquiries
For interviews, product samples for review, expert comment on orthopedic care, or anything else — one email, and a person reads it.
We aim to reply within one working day. If you're on deadline, say so in the subject line and we'll move faster.
We can speak to
- Orthopedic manufacturing in India, and what "made in-house" actually changes
- Why most braces are sold on claims they can't support
- Support levels — and why more support is often the wrong answer
- D2C medical products: regulation, trust, and the returns problem
- Fitting and sizing — the single biggest cause of a brace not working