Press room
Coverage, announcements and brand assets for journalists, editors and partners writing about Humable and Pro-Ortho Perfect India.
Media Spotlight
We're new here.
Humable launched recently, so there's no press coverage to show yet — and we'd rather leave this honest than pad it out with things that aren't news.
If you're a journalist working on a story about orthopedic care, D2C medical manufacturing in India, or the gap between what braces promise and what they actually do, we'd like to talk. We have three decades of manufacturing behind us and firm opinions about the category.
Get in touchThe short version
If you're writing about us and need the facts in one place.
What Humable is
A direct-to-consumer orthopedic support brand — braces, belts, caps and mobility aids — sold online across India.
Who makes it
Pro-Ortho Perfect India Pvt Ltd, a Thane-based orthopedic manufacturer. Humable is its e-commerce arm, so the products are made in-house, not sourced.
Certifications
ISO 9001, ISO 13485, ISO 14971, WHO-GMP, CE marked, US FDA registered.
Catalogue
47 SKUs across neck, back, abdominal, shoulder, wrist, thumb, elbow, knee, ankle, leg and mobility equipment.
The differentiator
A support-level system (mild / moderate / firm) and a Find My Support tool that recommends by symptom rather than by search term.
The unusual bit
We publish a disclaimer on every product saying a brace is not a medical device, doesn't cure anything, and that more support isn't always better. In a category built on overclaiming, that's the position.
Where we serve
Nationwide delivery, with concentrated presence in Thane, Mumbai, Pune, Kalyan, Dombivli, Bhiwandi and Ratnagiri.
Also supplies
Hospitals, orthopedic clinics, physiotherapy centres, pharmacies and distributors on trade terms.
Brand assets
Logos and imagery for editorial use. Please don't recolour, stretch, or place the logo on a busy background.
Logo pack
PNG + SVG, light and dark variants
Available on requestProduct photography
High-res shots of the core range
Available on requestFounder & team photos
Portraits and unit imagery
Available on requestBrand guidelines
Colours, type, and usage rules
Available on requestNeed something not listed — a specific product shot, a quote, or an interview? Ask below and we'll turn it around quickly.
Media enquiries
For interviews, product samples for review, expert comment on orthopedic care, or anything else — one email, and a person reads it.
We aim to reply within one working day. If you're on deadline, say so in the subject line and we'll move faster.
We can speak to
- Orthopedic manufacturing in India, and what "made in-house" actually changes
- Why most braces are sold on claims they can't support
- Support levels — and why more support is often the wrong answer
- D2C medical products: regulation, trust, and the returns problem
- Fitting and sizing — the single biggest cause of a brace not working